Some Booking.com partners found our products too inflexible to meet their goals. This revealed a clear opportunity to address the pain point and drive adoption. Once launched, the next step was to deliver real-time recommendations for better setups and to help mitigate the added complexity.

KLog, seeking to digitalize their business, requested the adaptation of the current Cargo Book & Pay, designed for a desktop device, to its mobile version, thinking of an agile digital Book&Pay solution, due to the increasing demand of their customers to have a mobile solution to this operation.

Univision and Televisa, two main companies in the entertainment industry merged as one and gave life to ViX, a product created to provide a free-to-pay streaming service for hispanic speakers in the US and Latin America through brand new apps for Mobile, Desktop, and Smart TVs.

Stacking has been identified as a major pain point for partners using promotion tools at Booking.com. Research studies consistently highlight partners' confusion and frustration with the stacking mechanisms, leading to blockers in adoption, incorrect setup, and high churn rates.